About Us

Our Bold Team

Wearers of Wild Dress Socks, Warriors of Impact

Learn More About Our Team at boldSOCKS

Made up of 8 full-time difference makers, dreamers and doers, our staff enjoys a very entrepreneurial atmosphere. If we have a vision, we create it. If we have an idea, we try it. If we have a dream, we find out what it would take and then we accomplish it. The sky's the limit for our small team of unapologetic champions and that’s how we like it.

Ryan Roff - Owner and CEO of boldSOCKS

Ryan Roff


Ryan's Favorite Socks

Ryan shines really brightly when he gets to wear his Octopus Socks because they were the very first pair that his son, at 2 years old, thought were cool, officially making Ryan not just a normal dad, but a cool dad.

Ryan is here for a good time. Actually, though, Ryan’s passion is doing good in this world. Whether it’s through ensuring a vertical, ethical manufacturing supply chain, creating a way for boldSOCKS to supply over 35 million days of clean water in Africa, or simply developing Northside Happy Hour, a way for his neighborhood to connect each month, Ryan is driven by creating a positive, lasting impact on this world. Ryan oversees the creative and strategic development of the company and casts the long-term vision. When he’s not buried in socks, planning how to make the world better or raving about Peppino’s cheesy bread, you can find Ryan with his wife, Brooke, and their two children biking, hiking, camping, climbing, barbequing or doing any outside activity.


Ryan Preisner

Co-Founder, Co-Owner

Ryan's Favorite Socks

These are Ryan's favorite socks because he believes that it doesn't get much better than Michigan (sans winter) and we have the best beer (says some award Grand Rapids won and Ryan's taste buds).

Ryan is one of the original founders of boldSOCKS. His alter ego’s name is Harold and Harold is the ultimate embracer of all things fun, especially when it comes to holiday staff games. Ryan’s idea of fun includes creating insane inventory systems for boldSOCKS and hammering out rocks from the 100+-year-old wall of our basement. Ryan is so anti-mainstream that he has no idea how mainstream he actually is. He fends off daily and sometimes badgering, requests from the residents of Portland, Oregon, for him to come join them as they spend time brewing kombucha and not being on social media. He is a proud father to Breckin, 7, Greydin, 6, Emberlynn, 5, and his beard, 13 months old. 


Eric Pringle

Technology Lead

Pringle's Favorite Socks

The toughest task Eric has ever completed at boldSOCKS was identifying his favorite pair of socks. Eventually, Eric settled on the Green Dragon Blowing Fire socks, because dragon.

Once described as “THE tech-genius of our time”, Eric can do just about anything in 30 minutes or less. He once let Steve Jobs copy his notes for what was soon-to-be the first-ever iPhone, but isn’t mad about it because he prefers flannels to turtle necks and he definitely prefers cool socks over iPhones. Plagued by odd numbers, multiple-sneeze attacks and telemarketer phone calls, Eric persists through it all and still manages to develop any sort of technical application or wish we come up with by 5 p.m. that same day. He’s also often looked to for intricate answers regarding how the world works and all of us (including Eric) aren’t sure whether or not he actually is one of the ghosts occupying our basement. When he’s not solving everyone’s problems, Eric is shredding the ice at the local hockey rink or spending time with his wife, Danielle, and their son, Brayden.


Autumn Leffew

New Product Coordinator and Custom Specialist

Autumn's Favorite Socks

Autumn loves these empowering socks that give a playful nod to Rosie the Riveter, the star of a World War II campaign that eventually ended in 1 out of every 4 American women joining the workforce. Autumn was a part of the design process for these “propo-panda” socks, but she promises she isn’t biased.

One of ten children, Autumn enjoys recounting vivid details of her wild dreams to the staff and caring for her cats. Photographer, videographer, music producer, rapper, model, painter, writer, dancer… Autumn has yet to find a creative hobby she doesn’t naturally pick up. Autumn applied for this position at boldSOCKS three times before she finally got an interview. After getting hired, Autumn immediately almost got fired for what she describes as having a little too much “spunk”. After a lot of hard work and patience from Autumn and the team, Autumn was able to settle into her role and now is boldSOCKS’ longest-standing employee. She knows how to do pretty much everything at boldSOCKS and is the reason you get your custom printed socks so quickly and can see and purchase our hundreds of fun socks online.


Micah Veldkamp

Graphic Designer

Micah's Favorite Socks

A big fan of just chillin', Micah feels that these socks speak to him on a very personal level. "Besides great-looking colors, this guy epitomizes what I aspire to be — carefree, relaxed and cool.”

A direct descendant of Pablo Picasso, Micah frequently stays awake at night worrying that he might be overshadowing his great great great grandfather’s work with his sock designs. An Iowan native and an unassuming lover of rap, Micah keeps everyone on their toes during “Office Playlist Hour”. He is the reigning champ of the “longest stride” competition at boldSOCKS, and also holds the title of Intramural King at Calvin College for his participation in soccer, basketball, volleyball, and flag football. Micah studied abroad in Budapest, and once almost got arrested in China for boldSOCKS. You’ll find Micah out on the town in his “roomy convertible” in one of his 40 pairs of crazy sneakers.



Operations Team Member

CJ's Favorite Socks

“Feather optics are my favorite because they're more fun than your typical argyle, polka dots, or stripe patterns, but still classy, and so far, they're the most comfortable pair of Statement Sockwear that I have. My favorite is pink blue, because they go with a lot of my wardrobe.”

There was only one person who didn’t like CJ, and that was only for .2 seconds on the playground when CJ was 5-years-old. CJ has a matching pair of socks for every shirt she owns, but she still manages to forget to use her donut coffee mug when someone brings in donuts. 

A die-hard Red Sox fan, CJ has visited 12 different major league baseball parks across the country. She only drinks cold liquids and won’t even be tempted by a hot coffee during the -20 degree days our Michigan winter brings. The 226 lucky individuals who follow CJ on Instagram get a taste of her love for music, memes, inspirational quotes and, of course, boldSOCKS.


Eric Kaz-“fierce”-ski

Operations Team Member

Eric's Favorite Socks

Eric has a soft spot in his heart for these socks because he wore them on his wedding day, which originally was going to be a camp-themed wedding at Nordhouse Dunes. Due to guest accessibility, they instead opted for a backyard wedding, but Eric was still able to pay homage to their camp theme with his wedding socks.

Eric’s Instagram believes he is a 22-year-old woman based on the accounts he follows, but Eric is just a cool guy who is really into home design. Nobody knows how to say or spell his last name, so we call him Kaz. When he’s not at boldSOCKS, you’ll find him happily working on his house and doing woodwork. He has a wife, Garland, and two Boxers who got demoted from his “babies” to just regular dogs when his daughter Charlotte was born. Eric works in operations for boldSOCKS and goes out of his way not to draw attention to himself.


Photo of Sarah Anderson from boldSOCKS

Sarah Anderson

Digital Content/SEO Specialist

Sarah's Favorite Socks

Continuously scheming to run off to the beach every day of the summer, Sarah will be wearing these until Mac makes a sand-proof laptop and the beach gets WiFi. If you’re receiving a gift from Sarah, there is a 99.9% chance it will be these.

Writer, creator and pop culture consumer, Sarah set her dreams of getting Instagram famous aside to join the boldSOCKS team and work in SEO and content. Sarah writes descriptions, dreams up and creates Pulitzer-prize-worthy blog posts and infuses keywords into everything (even this) to increase our SEO. She is also the head of the Party Planning Committee at boldSOCKS. The committee is invite-only, so please hold all requests. Outside of work, you’ll find her hanging out with her family, redoing old furniture, seeing her friends at the YWCA, trying a weird beauty trend she found online or catching a barre class at Beer City Barre.


Sarah Law

Animation Intern

Sarah's Favorite Socks

The colors of these socks lend themselves to just about everything in Sarah's wardrobe and they portray a treat that Sarah finds very tasty. Combined with the cute pattern of halves and wholes, these socks have Sarah's whole heart.

Stop motion animator and fabricator, Sarah brings a very cool and unique talent to the boldSOCKS team. Originally from Saline, Michigan, Sarah attended Savannah College of Art and Design where she studied abroad in Hong Kong. For fun, Sarah binge watches Ru Paul’s Drag Race (season six is her favorite) and tends to the nine animals at her parents’ house: one cat, two dogs, four birds and two geckos. She describes herself as an only child living on a lake with too many animals. Sarah’s dreams and career will most likely take her to LA, New York or Japan (only if she can bring her animals) and she hopes to use her talents and skills to create commercials. If Sarah wasn’t doing animation, she would be working at a bird sanctuary in Tampa, Florida.